Fran Belkin’s collection of t-shirts wound up in boxes in the attic, until one day she realized these mementos—chronicling over thirty years of Cleveland rock and roll history—could illustrate the incredible story of a most unusual family business: Belkin Productions.
The shirts paint a picture of the times, the music, the bands and the concert promotion company her husband Jules and his brother Mike built from the back room of their father’s clothing store into a powerhouse on the national music scene. And unlike the concert tees the rest of us wore, these shirts were designed and produced in very small numbers as “swag” for the bands and crew, rarely seen beyond backstage.
In Rock This Town!, Fran’s collection is artfully woven together with vintage snapshots, concert photography and intimate stories—shared by the Belkin Productions crew who lived them.
Rock photographer Janet Macoska calls this book “one of the only memory albums ever made that gives an inside glimpse at concert production and promotion.”
Rock This Town! is for those of us who were out front, standing drenched in a World Series of Rock downpour, singing along to every word of our favorite song, Bic lighters in the air, screaming for another encore. This is a love letter to every fan of rock and roll.